Sleep, Sauna, & Starting Sunlighten Europe

Sunlighten originally began in 1999, with a personal experience of health transformation, and we love that Sunlighten Europe began the same way. Joie Risk approached Connie and Aaron Zack because of her own experience with Sunlighten's infrared sauna. That ignited a spark of passion that fuels her role as the leader of Sunlighten Europe and why our team there continues to give such personal care and attention to every customer. We’re pleased to share the authenticity and dedication she brings to her position that is so evident as she discusses the profound impact Sunlighten had on her own life. 

Joie delves into her transformative sleep journey, a common struggle many of us have today. What began as a desire to detoxify her body took an unexpected turn, leading her to discover the remarkable benefits of improved sleep through infrared sauna sessions. 

What truly sets Sunlighten apart is the human touch it brings to wellness. Joie highlights the genuine investment in customers' well-being, fostering a sense of community and purpose that extends beyond just products.  

Joie's personal journey went beyond improved sleep. She reveals the potential benefits of infrared saunas in alleviating autoimmune symptoms, shedding light on a transformative aspect that could impact countless lives. The interview also addresses common queries about the distinctions between traditional saunas and infrared saunas, emphasizing Sunlighten's dedication to innovation. 

Knowing the people behind a brand can make all the difference in how you feel about purchasing from the company. Learn more about the leader of Sunlighten Europe in her conversation with Connie Zack as they cover topics that include: 

• Meet Joie Risk, Managing Director of Sunlighten Europe  
• Joie’s sleep story: infrared sauna was a game changer  
• Unexpected results (went in for detox and heat, came out able to sleep)  
• The body is a complex system: domino effects  
• Get to know more about the genuine connection and synergy between founders  
• Why Joie chose Sunlighten after researching many infrared brands  
• September 2019 launch: vision to make infrared more available in UK/Europe  
• Unique characteristics that set Sunlighten apart (people invested in customers’ wellness journeys)   
• Other benefits Joie experienced beyond sleep  
• Common Qs: How infrared sauna helps with autoimmune symptoms  
• Partners in UK/Europe  
• Why NOW is the time to invest in your longevity  
• Common Qs: What’s the difference between traditional vs infrared sauna  
• Protocols: Joie’s Sunlighten sauna routine and stacks 

Joie recommends sauna for a wide range of health benefits. Learn how she uses the sauna herself and recommends it for our customers.