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September 10, 2023

Why Wellness Tourism is really taking off


If we have learned anything these past few years, it’s that wellness is no longer a luxury. We need to prioritise our health and wellbeing as if our life depends on it. And the evidence shows that we are making significant headway.

According to a recent consumer insights report published by American Express Travel, 2023 Global Travel Trends Report, spa and wellness amenities are a growing priority for travellers. The report's findings suggest that 43 per cent of respondents from across Australia, Canada, India, Japan, Mexico, UK, and the US, indicate that they select a hotel/accommodation based on its wellbeing facilities. 

It’s little wonder, therefore, that wellness tourism is on track to continue its strong growth trajectory as one of the fastest-growing sectors in the global economy. However, this is not a new phenomenon. 

Travelling for wellness dates back thousands of years, with Ancient Greek, Egyptian, Roman, Celtic, and Hebrew cultures all having created health centres that attracted pilgrims from all over the world. So, what does this have to do with light therapy and infrared sauna technology? Let’s take a closer look.

Seeing the light when it comes to infrared saunas

There has been a recent shift in consumers' mindset regarding what is considered a ‘must-have’ in wellness travel. With an increasing focus on modalities that promote mental acuity and clarity, travellers are wanting to relax and unplug from their busy lives. Gravitating toward destinations and resorts that help them decompress and feel healthier, it seems that the wellness industry is finally starting to see the light.

Is there anything better than a sauna to relax, unplug and gain greater mental clarity? 

Why we need light to survive

It’s no secret that one thing that all humans need to thrive, and that we cannot live without, is light. Light is an essential nutrient for humans. And just as we can have malnutrition from a nutrient-deficient diet, we can have mal-illumination from poor light exposure.

To function well, human cells need nutrients from light, just as we require the intake of certain vitamins and minerals (vitamin C, magnesium, zinc) to function optimally. Our health depends on getting the right doses of five different types of bioactive light, including: blue, UV, far infrared, red light, and near infrared. 

Yet with the majority of modern life being lived indoors with limited sun exposure, there is up to a 1,000-fold difference in light intake compared to what our ancestors experienced. These light deficiencies and toxicities are having a massive impact on our health and wellbeing, and have been linked to many neurodegenerative diseases like Alzheimers, MS and Parkinson’s, certain types of cancer, obesity, diabetes, metabolic syndromes, and heart disease.

Getting the right kind of light

Increasing our light intake is not as simple as just ‘go outside more’. Because even though nature emits infrared light through the sun, unfortunately, direct sun exposure is a key contributor to a number of acute and chronic dermatological diseases, including skin cancer.

Instead what we can do is increase our exposure to invisible light technology, like infrared saunas, which are able to reach deep into the body (several centimetres and close to 2 inches in some cases) and are able to directly penetrate into the cells, tissues, blood, nerves, rods and cones of the eyes, the brain, and into the bones. 

Once light reaches those deeper tissues, it can have incredible healing effects on the cells, increasing energy production, modulating inflammation, relieving pain, helping cells regenerate faster, and much more.

Leading the way in light therapy

From the Swiss Alps to San Diego’s award-winning Eco Chateau and world-famous ‘gateway to a new way of being’ Oya New Earth, luxury wellness centres are now giving guests a myriad of ways to remove toxins, relax muscles, improve blood circulation, increase metabolic rates, soften skin, relax and rejuvenate your mind. 

Be sure to check that your destination of choice offers a range of research-based tech-remedies and therapies like Mild Hyperbaric Oxygen Therapy (mHBOT), Cryotherapy, and of course — infrared saunas — ahead of your next health-inspired getaway. 

To learn more about the benefits of Sunlighten’s infrared sauna for your health and wellbeing, visit our website or enjoy a range of articles on wellness, the power of detox and post-workout recovery on the Sunlighten blog.

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WRITTEN BY: Sunlighten

Shining light on infrared technology, Sunlighten® is the #1 choice for personalized infrared light treatments. Since 1999, we have been committed to innovating wellness products and services that empower our customers to improve their quality of life. Our patented SoloCarbon® technology rejuvenates the body by delivering the highest dose of infrared energy to the body - proven up to 99% effective. Our technological innovations are fueled by our passion to make a difference. And we are building a global community of businesses, consumers, and trusted experts to support each other along the way and make the world a healthier, happier place.

Sunlighten saunas are not a medical device as defined by Section 201(h) of the Food, Drug & Cosmetic Act. Sunlighten provides general information relating to various medical conditions for informational purposes only and is not meant to be a substitute for advice provided by a doctor or other qualified health care professional. Please consult with your physician regarding diagnosis or treatment.